Agents Build Strong Brand in Face of ‘doom and gloom’

September 18, 2008

Despite all the bad news lately, is it really that bad of a time to be in real estate? Consider these tidbits of good news on the housing market that we found published recently in between all the gloom and doom:

• Half of the nation’s MSAs (Metropolitan Statistical Areas) show price appreciation when refinancing appraisals are considered. (The Real Estate Bloggers)
• 35 states showed positive first quarter appreciation when compared to the same quarter of 2007. (RISMedia)

Many markets across the country seem to be stable. Why is there so much hype of gloom and doom in the housing market? A case of signal to noise ratio, say some.

How should Real Estate Agents respond to the “gloom and doom?”

So what are real estate agents to do to calm fears of home sellers in today’s market? Get their voice heard above the static. Online is obviously the place to go to make your voice heard, where any agent can reach up to 80% of its audience through the creation of a blog or website.

One important thing agents should remember during a down time is to not cut marketing spend, says GetMyHomesValue.com’s Dave Conklin. In an article published today in the online edition of RISMedia, featuring GetMyHomesValue.com, Conklin notes that even at the expense of personal income, “marketing is the last thing any business owner should cut during an industry down time.”

GetMyHomesValue.com connects real estate agents with local clients who want to discover their home value and need help with real estate services. For more information on their industry-leading suite of internet marketing services designed specifically for real estate agents, call 877-545-3237.