Why Should I Share Buyer’s Feedback?

January 24, 2010

It’s not uncommon among real estate agents to question the idea of a buyer’s agent sharing the buyers’ feedback to the listing agent after a showing. Some would argue that it’s not their responsibility or they can’t remember the specifics about the property in question, and for some, they feel they simply can’t take the time unless the buyer wants to put in an offer. But paying attention to and sharing a buyer’s feedback can actually help you in the long run.

It can be extremely frustrating for the listing agents because such information would be extremely helpful to get the home sold. But, if the buyers or the buyers’ agent isn’t leaving feedback it can leave sellers frustrated not knowing why their home isn’t selling. So…. what are the benefits of you taking the time to give feedback?

My Ideal Home Is Not…?

When you’re working with a client, you can offer better service by continually learning and adapting to what turns them on and off about a home. Why? Because you’ll have a better idea of that perfect home. Yes, you know the basics, location, number of bedrooms, bathrooms, square footage etc. etc. But it’s going to be the things they DIDN’T tell you that will keep them from putting in an offer. The more you know about what they like and dislike, the more apt you are for find the one home they fall in love with the moment the step inside.

The Golden Rule

And since you have the information handy - you should pass it onto the listing agent. Striking up a conversation with them means that you’re being a better agent for your buyer by building your network of influence. This helps you down the road because if you’re willing to help out another agent, chances are they’ll do the same for you. Sharing information about your buyer’s reaction will ultimately help a listing agent sell more quickly and when the time comes and the roles are reversed - you too could find the information handy. It’s about making yourself known and useful.

With the economy the way it is today, people are sometimes hesitant to give without the guarantee of getting something back, but this isn’t rocket science. It’s just taking a few minutes of your day to offer help to a fellow agent. You’re not handing them your business, just offering a hand.